Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way.
This workshop trains you how to survive an interview with a journalist.
It applies for both written and online press, radio and television. We concentrate on content: how to keep the best possible grip on quotes, title and main message.
• We look at how you can prepare yourself: by reflecting beforehand on a good, newsworthy key message.
• We listen to a few exemplary interviews with scientists and discuss how you can react to tricky questions.
• This workshop is hands-on. You prepare for and practice being interviewed yourself.
The workshop consists of 2 live sessions: 1 group session and 1 individual session when you practice being interviewed by the trainer and get feedback on a practice press release or tweet that you wrote yourself.