Description

Whose questions? Ventriloquism in entrepreneurial podcasting 

In this presentation I report on linguistic ethnographic and multimodal inquiry into the use of questions in entrepreneurial podcasting. In particular, I will focus on notions of de-dramatization and re-dramatization, as the entrepreneur ventriloquizes the podcast maker’s feedback in the context of so-called ‘language-related episodes’. I go on to reflect on issues of leadership branding and end with an open call to mobilize resources from argumentation to refine my analysis.